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Ever been to a website like booking.com and when you leave that site you begin to see booking.com ads all over the place. Well that’s how Google, Facebook and Instagram remarketing with Promoter works, but it also targets ads to people who are physically located in your market.
Promoter does this because it tracks the IP address of the computer (or smart device), works out where it's located and then targets ads to them depending on their location.
Promoter also uses the 'my market' section of your profile to determine where ads will initially be shown. Then if they click on an ad or engage with your profile in any way we embed their device with a tracking cookie, or a piece of code, so then your ads can be shown or remarketed to that same computer for the next 365 days (there’s saturation levels in place so your ads don’t show to the same device too much).
The best results come from spending at least $100 + GST per week, but we encourage you to increase your spend to optimise the reach of your Ongoing Promoter Campaigns.
There is a minimum of $50 + GST per week - you have the ability to adjust your spend which will increase or decrease the number of times your ad will be displayed to potential vendors.
The targeted audience is based on the suburbs entered in my market.
In partnership with Google and Facebook Analytics, Promoter uses a two-pronged approach of a device's physical location (in your core suburbs) and searching habits to target market your potential clients.
When your potential client clicks through to 'Find Out More' they will be directed to your agent/agency profile with the promoted review pinned to the top of the page.